Project information

This gift was created for creative service directors across all Hearst Television News stations, recognizing their unwavering dedication.

Each box contains juggling balls, symbolizing daily responsibilities, and a delicate glass ball paperweight representing the intricate bond with the community and the fragility of the brand.

The box design aligns with the pyramid paradigm, an internal tool at Hearst Television, reinforcing viewer-centric marketing, messaging, and the foundational cornerstones of Hearst products.